Communication University of ChinaCUC Brand Glocal Research CentreCUC Brand Glocal Research Centre100 CASESFLAGSHIP PROGRAM
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协同效率SYNERGY
EFFICIENCYCOVER IN PREPARATION

NEW BOOK · RESEARCH FOUNDATION

Synergy Efficiency: The Chinese Path from Going Global to Building Global Brands

Presented as one of the Centre’s theoretical sources—not simply as a promotional book page.

Understand the theoryPublication details forthcoming

WHY THIS BOOK

Why are Chinese brands globalizing as a cohort?

The book traces the shift from product exports and corporate expansion toward brand and system globalization, and asks how coordination converts resources into repeatable capabilities.

I

Historical narrative

Five centuries of globalization and four decades of Chinese brands

II

Case research

Ten brand cases and their distinct globalization paths

III

Synergy efficiency theory

Triadic model, four-layer advantages, infrastructure and capability advantage

IV

New paradigm practice

Global industry belts, new globalization and enterprise growth in the AI era

RECOMMENDATION FOREWORDS

Reserved for authorized publication

Only confirmed names are shown. Identities and excerpts will appear after formal authorization.

“

Bobby J. Calder

Identity and authorized excerpt pending

“

刘平均

Identity and authorized excerpt pending

“

Mohd Shafry Mohd Rahim

Identity and authorized excerpt pending

“

何海明

Identity and authorized excerpt pending

CONTENTS · 4 PARTS / 20 CHAPTERS

A structured table of contents

Chapter titles are intentionally not invented before the final editorial table is supplied.

IHistorical narrative5 chapters
  1. Chapter 1 — title pending
  2. Chapter 2 — title pending
  3. Chapter 3 — title pending
  4. Chapter 4 — title pending
  5. Chapter 5 — title pending
IICase research5 chapters
  1. Chapter 1 — title pending
  2. Chapter 2 — title pending
  3. Chapter 3 — title pending
  4. Chapter 4 — title pending
  5. Chapter 5 — title pending
IIISynergy efficiency theory5 chapters
  1. Chapter 1 — title pending
  2. Chapter 2 — title pending
  3. Chapter 3 — title pending
  4. Chapter 4 — title pending
  5. Chapter 5 — title pending
IVNew paradigm practice5 chapters
  1. Chapter 1 — title pending
  2. Chapter 2 — title pending
  3. Chapter 3 — title pending
  4. Chapter 4 — title pending
  5. Chapter 5 — title pending

Industrial-era competition centers on production efficiency

→

Digital-era competition centers on connection efficiency

→

AI-era competition centers on synergy efficiency