ABOUT THE RESEARCH PLATFORM
A research platform for brand globalization
The platform supports the long-term China Brand Globalization 100 Cases program and the development of structured digital research capabilities.
Flagship research program
China Brand Globalization 100 Cases is the primary public program in the first phase. It is designed as a continuing annual research project rather than a one-off ranking.
BGAI · Brand Globalization AI
BGAI is the digital research and AI analysis infrastructure. It shares the same case IDs, schema and data pipeline with the public program, enabling future analysis and diagnostic products without duplicating the database.
Research institution
CUC Brand Glocal Research Centre, Communication University of China
Institutional logos, organizers, partners, team information and authorization statements will be published only after formal confirmation.
Email: dingjian.liu@cucasean.org
Domain architecture
cucglocal.org · future primary site
cucasean.org · ASEAN / regional / legacy domain
bgai.cucglocal.org · BGAI